content

Content Focused Design



Content is King (and Queen)

Good content requires enticing, value-specific headlines, compelling offers and emotional triggers. We will help you produce relevant content that your prospects yearn to read, share, listen to or view. We provide powerful and persuasive words that are designed to increase sales.

Content must be served up fresh, frequently, and be appealing to the needs and wants of your audience (not necessarily your own). We believe the best content often comes as a result of someone outside looking in. Many companies find it challenging to step back and consider what is of importance to their audience.

Content is for people. One hard fast rule of SEO is that if folks like it, the search engine crawlers will like it. While SEO needs always to be kept in mind with structuring and presenting content, it is quality, engaging content that will make people linger.



SEO-CONSOLATION


Content Galore, oodles of content, content by the bucket...

How Do I...?

How many times have you done a search beginning with those words? How-tos and instructional pieces are near the top of the ``useful content.`` list.

Charts and Graphs

Numbers in a picture, now how useful is that? Data visualizations provide the essentials at a glance, without the mind-numbing spreadsheet.

Lists

Lists rank high on content value. A paragraph describing items will often be overlooked. The same content in a list will grab the reader's eye more frequently.

Photos and Galleries

A picture is worth a thousand words, so they say, but only if the picture portrays an important concept about your service or product.

Surveys and Polls

Want visitors to linger on your site? Give them something that engages them in a meaningful way. The information you capture is the cherry on top!

Ebooks

An informative ebook is about as useful as content can get. Visitors get information to read offline, and you get information about the visitor. Sweet deal huh?

Infographics

Informational graphics that visually tell a story in an appealing way are a useful accompaniment to other forms of supporting content. Use sparingly.

Case Studies

Case studies are high-value content items that tell how a problem or need existed, and how you provided a solution.

Video

Video can be anything from and interview, a monolog, or slide presentation to convey supporting concepts of a page. The video should always accompany descriptive content,

Dictionary

Every field of human endeavor features jargon. Words both big and small that require definition to the masses. Sites with a glossary or dictionary equal happily informed visitors!

Timelines

Timelines tell a chronological story, the history of your organization or product evolution is meaningful content that engages visitors and piques interest.

Memes

If a picture is worth a thousand words, then what is a picture with ten words on it worth? Social Media fodder and many shares... all linking back to you. High content value with low overhead.


Services Includes


Website content development


Tagline development


SEO content writing


SEO Content optimization


Blog postings


Newsletter articles


Multimedia presentations


Press releases


Infographics and dynamic charts




Lets begin a dialog about
your project


We focus strongly on function and usability and train you to manage your website as a business asset. We go to great lengths to assure your content is delivered in such a way that visitors can easily and intuitively find the information they seek, resulting in a pleasant and productive user experience.


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