What is Search Engine Optimization

Once you strip away the jargon Search Engine Optimization or SEO, is the Art and Science of feeding the spider. The “spider” in this case being the Googlebot, the insatiable gourmand whose meal of choice is information. in another word: CONTENT!

Like restaurant critics the world around, the spider grades that meal based on some simple criteria:

Technical SEO

  1. Was the content easy to access?
  2. Was it served quickly?
  3. Was it viewable on mobile devices?

Technical SEO is the base upon which all other facets rest. Spider friendly websites are properly structured with easily digestible links, the pages must load quickly, they must return the appropriate server response codes and last but not least, it must be friendly to mobile devices.

Technical SEO is what helps the “spider” find the food he is looking for: CONTENT!

Content SEO

Value driven content is the key to successfully ranking your website with the search engine. Always follow a “Quality versus Quantity” proposition with regards to your content.

  1. Was the content unique?
  2. Was the content relevant and useful?
  3. Was it engaging?
  4. Was the content diverse?

Content is the spiders only food, it sustenance and reason for being. SEO content must be unique, engaging and informative. SEO ready content should cater to both the in-depth reader and the casual scanner by being presented with text, photos, infographics and video.

It should include both internal and external links to relevant articles and references. With descriptive keywords and page structure which incorporates the use of heading tags and your keyword in the first 100 words.

Link Building

If content is food for the spider, you can think of inbound links as the referrals, each one telling the spider that your content is worth indexing and ranking. Incoming links to your content come in three basic forms:

  1. Conversational Linking, these are the links that result from comments you make on other, relevant blogs and websites in the course of commenting on their related articles and posts.
  2. Directory links are the trusted article directories that carry your articles and posts.
  3. Broadcast links are essentially your shameless self-promotion.

Link building is by far the most labor intense and time-consuming part of any SEO strategy.

Social Media SEO

Social Media is at the top of the pyramid. Traffic generation and growth REQUIRES a strong social media presence. Your social media presence will work back down the steps of the pyramid aiding in your link building efforts, as the spider views social media pages as just what they are: web pages with links back to source content.

Social Media Pages

Your website should have Social Media pages where all of your new content is posted. Active efforts should be made to gain followers.

  • Start with the big four: Facebook, Twitter, LinkedIn and Google+.
  • Add others as relevant to your industry.
  • Synchronize your social media pages to your website, publicizing all new content across all social platforms.

I can help take your business to the next level

SEO has a lot in common with the fairy tale “Goldilocks and the three bears.” Like Goldilocks, search engine crawlers expect and prefer everything to be “just right.” Just right being the technical platform, quality, targeted content with the right mix of keywords and page components headings and outbound links to authoritative sites.

I work the “pyramid strategy to increase your search engine visibility with quality, researched copywriting, correctly applying the “Goldilocks Effect” to your pages to provide search engine crawlers with the things they are looking for, which is quality, easily accessible content that views well regardless of the device used to view it.

The Facts about why SEO is Beneficial to Your Business?

Ranking Importance

Research shows that approximately 85% of all Web sites are found via search engines

Major Search Engines

96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)

Effective strategy

SEO allows you the ability to choose keyword phrases for searches performed by potential customers

342 billion Search Results

In January 2016, more than 17.5 billion searches were performed with 342 billion search results

Bring Visitors

Solid SEO and search friendly Web design will help bring visitors to your Website

Consumer Perception

Consumer perception is that the higher a Web sites is ranked in a search engine, the more trustworthy the business is.

Lets begin a dialog about
your project

I focus strongly on function and usability and help you to manage your website as a profitable business asset, ensuring a pleasant and productive user experience, turning your visitors into your customers.

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